Von Dutch x FlyQuest
Full Scale (2025)
ROLE // CREATIVE DIRECTION, MARKETING STRATEGY
FlyQuest's continued collaboration (see League is Dead) with Von Dutch for the League of Legends World Championship 2025 run in China.
​
A Western-interpretation of "Year of the Snake," we wanted to ensure that our team's story paralleled the visuals, with patterns and iconography pulling inspiration from rattlesnakes that can only be found in the Americas.
The Campaign
Our team came in with high hopes from the Western audience, coming off of above-expectance performances at international tournaments over the past year. We wanted to create a campaign and kit that reflected striking loudly and always coming back stronger.
​
We also partnered with world-renowned esports organization T1 and Maya Higa's Alveus Sanctuary to follow suit with FlyQuest's commitment to doing good beyond the game.
The Collection
The first-ever esports drop to be sold on COMPLEX. The collection not only consists of a Von Dutch Trucker Hat in a FlyQuest green colorway, but also our 2025 jacquard fabric jersey, a track jacket, a pair track pants and 2 tees. These items can fit together cohesively as a clean look, or serve as stand-alone statement pieces.
The Creative
