FlyQuest Worlds 2024
Here We Grow
ROLE // CREATIVE DIRECTION, MARKETING STRATEGY
The 2024 League of Legends World Championship took place across Europe, bringing together the top 20 teams from around the world. As North America’s top seed, FlyQuest entered Worlds with a simple philosophy: wherever we go, we want to grow. Here We Grow became our statement to the world—showing that competitive success and creative purpose can thrive together.
The campaign went on to earn industry recognition, winning the Sustainable Esports Initiative Award from the Esports Trade Association and becoming a Shorty Awards finalist for Best Social Good Campaign.
The Campaign
Here We Grow was built on the same foundation that defines FlyQuest: the blend of nature and technology, and our belief that competition and conscience can coexist. We brought that to life across Berlin, Paris, and London by tying our performance directly to community impact—donating between $1 and $20 for every minute of game time to local charities. We also matched proceeds during the Berlin stage to support Hurricane Helene relief, and fans joined in through custom FlyQuest Flower Planter Kits included with every Worlds jersey.
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To amplify the message internationally, we partnered with local European orgs like Joblife Esports, collaborating on meme-driven content that extended our reach beyond NA while keeping our tone authentic. Combined with an unexpected quarterfinals run that pushed the #1-ranked team to the edge, the campaign became something bigger than a slogan. We generated over 66M impressions, 3.4M engagements, and raised $18.2K for community initiatives across Europe—proof that growth for us means more than wins on stage.
The Collection
The Here We Grow collection served as both merch and message. Our limited-run Worlds jersey and capsule pieces were designed as wearable extensions of the campaign’s energy—clean, intentional, and connected to our nature-tech identity. Fans responded immediately, selling out the jerseys in a week, turning the collection into one of our fastest-moving drops to date.
The Creative
