2025 FlyQuest Creative Direction
SOLARPUNK
ROLE // CREATIVE DIRECTION
In 2025, we built the FlyQuest identity around SOLARPUNK, a creative vision born from the intersection of two worlds we live in every day. We operate in a tech-heavy industry, yet we constantly look for ways to push environmental consciousness forward through our campaigns, apparel sourcing, and storytelling. SOLARPUNK became the natural evolution of that mission—a reflection of the intensity of both nature and technology, and what happens when they work with each other to create something new.
The Collections
2025 Solaris Uniform // our core competitive kit for the year
SOLARPUNK Collection // a Spring drop with light-reactive pieces
2025 Zephyr Jersey // the hockey-inspired piece for our team's homestand at MSI in Canada
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All custom cut-and-sew made from fully recyclable materials, built to all tie in to our SOLARPUNK theme in different ways.
The Creative
